Tony Piloseno Wiki – Tony Piloseno Biography
Tony Piloseno is a local TikTok star famous for his paint mixing videos. The company is on the agenda after being fired from his part-time job at the Athens Sherwin-Williams store last summer after discovering it was creating over-the-clock content using company machines.
Tony Piloseno Age
Tony Piloseno age unknown will be updated soon.
Tony Piloseno TikToker
Tony Piloseno is a senior student studying marketing at Ohio University Business School. He uses tonesterpaints on TikTok and has gathered more than 1.3 million followers on the social media platform popular among Gen Z, experimenting with dye mixes that provide gorgeous colors and rich textures.
About a year ago, he started creating videos while working at Sherwin-Williams in East State Street, where one of his duties was mixing paint colors to help customers find exactly the color they were looking for. Piloseno grew up inspired by other companies he saw mixing paint in their TikTok videos, and began using the techniques he learned at work in his creations.
“I tried it and my videos came out almost instantly,” he said in an interview.
Piloseno’s success has revealed what it sees as an opportunity for Cleveland-based paint giant Sherwin-Williams to help market its products to the younger audiences on TikTok. Under the guidance of some OU business professors, she prepared a presentation she shared with a store manager and sales representative, who was both supportive and helped to communicate with the corporate marketing department of the company.
Tony Piloseno was Fired After a Customer Complained about a Viral Blueberry Video
— Ben Peters (@NewsmanBen) November 20, 2020
After months of silence, the institution responded to their questions, saying they were not interested in expanding their marketing efforts during the epidemic. After the rejection, Piloseno began shooting videos that became increasingly unorthodox.
One had blueberry paste and mixing them into white paint to create a natural blue. In a more recent clip, she poured the red juice into a can to create a satisfying textured swirl.
Months later, Piloseno said he had received a phone call from the company’s loss prevention department saying that a customer had complained about the viral blueberry video and the company representative had terminated him on the spot.
“To be honest, I didn’t think they would fire me,” Piloseno said. “Like I said, I really loved working for Sherwin-Williams. I loved the paint process – basically everything about the paint. I loved all my friends at the Athens store. I loved all the customers. The Athens community is very, very good.”
He also said he was disappointed that he did not have the opportunity to talk to the regional manager about the issue before his dismissal.
The company confirmed to BuzzFeed News that the customer’s complaint about the blueberry video ultimately led to Piloseno’s dissolution.
Piloseno’s Termination Document
Piloseno gave NEWS the official termination document signed by Regional Manager Shaun Buranakitipinyo, saying that the company had violated various “gross misconduct policies”, including actions “seriously embarrassing the company or its products”, among other violations.
His friends have since let him shoot videos in the basement of their home off campus. Piloseno went public about his termination in a TikTok video that went viral a few days ago and garnered more than 6 million likes.
“I was very surprised at first, but with the support of my friends and family, I continued to do what I love … It was a struggle, but I continue to develop my own brand and create content for people,” he said in the video.
Tony Piloseno GoFundME
Piloseno launched a gofundme on Wednesday to help raise money for new paint products, as it’s not part of the TikTok program that pays creators based on the number of views of each video they post. The OU student has also started donating dyes that are no longer viable to Habitat for Humanity. Piloseno highlighted the West Union Street ReStore location in a recent video.